I have seen a lot of people who think that digital and Internet marketing mean the same thing. Well, the approaches are similar - but not the same. The fact is, although both use new technology to market a product or service, they have these differences that marketers should be aware of.
So, let's dig deeper why digital marketing is not equal to internet marketing
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
In other words, digital marketing has a wider scope as it leverages more marketing platforms compared to Internet marketing that focuses of conventional platforms - search engines and websites. The digital marketing implements the Internet marketing techniques plus more approaches that include the use of mobile platforms and social strategies. Indeed, digital marketing has taken online marketing to the next level - wider reach and more segments of the market can be targeted.
Digital marketing - leveraging the mobile platforms
As I have said, with digital marketing, reaching business prospects has become more promising as marketers can expand their target by including the mobile audiences. This is important especially today that more and more individuals are utilizing mobile devices both for business and personal use. As a matter of fact, several studies have revealed that there is an exponential growth in number of mobile users worldwide and this trend means more business potentials, beneficial to both marketers and prospects - both can have access to important information even when they are mobile or away from office. Indeed, 27/7 connectivity to the virtual world has reached to its optimum potentials with digital marketing.
Digital marketing and the power of social platforms
While search engines marketing, pay-per-click advertising, and website development for traditional desktop platforms (techniques used in Internet marketing) play an important part in online marketing as a whole, digital marketing provides more opportunities for success as it stretches the marketing horizon through social media platforms, which are a prime contributor to the growth of many companies in the recent years. Digital marketing agencies are constantly improving their techniques so that businesses understand the importance of social media marketing and leverage this platform and make it become part of their business strategies.
Today, lots of business entities have realized the significance of digital marketing and its key component - internet marketing - for business campaign. More and more are recognizing the fact that they provide a wider business horizon, paving the way for more business success.
So, let's dig deeper why digital marketing is not equal to internet marketing
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
In other words, digital marketing has a wider scope as it leverages more marketing platforms compared to Internet marketing that focuses of conventional platforms - search engines and websites. The digital marketing implements the Internet marketing techniques plus more approaches that include the use of mobile platforms and social strategies. Indeed, digital marketing has taken online marketing to the next level - wider reach and more segments of the market can be targeted.
Digital marketing - leveraging the mobile platforms
As I have said, with digital marketing, reaching business prospects has become more promising as marketers can expand their target by including the mobile audiences. This is important especially today that more and more individuals are utilizing mobile devices both for business and personal use. As a matter of fact, several studies have revealed that there is an exponential growth in number of mobile users worldwide and this trend means more business potentials, beneficial to both marketers and prospects - both can have access to important information even when they are mobile or away from office. Indeed, 27/7 connectivity to the virtual world has reached to its optimum potentials with digital marketing.
Digital marketing and the power of social platforms
While search engines marketing, pay-per-click advertising, and website development for traditional desktop platforms (techniques used in Internet marketing) play an important part in online marketing as a whole, digital marketing provides more opportunities for success as it stretches the marketing horizon through social media platforms, which are a prime contributor to the growth of many companies in the recent years. Digital marketing agencies are constantly improving their techniques so that businesses understand the importance of social media marketing and leverage this platform and make it become part of their business strategies.
Today, lots of business entities have realized the significance of digital marketing and its key component - internet marketing - for business campaign. More and more are recognizing the fact that they provide a wider business horizon, paving the way for more business success.
About the Author:
Roy Van Rivero is an SEO Analyst by profession. He runs a personal blog that tackles search engine optimization and website development topics. He is also a contributor at NetEdge Marketing Blog, which is run by NedEdge Marketing LLC - a Digital Marketing Company headquatered in San Jose, CA. He loves books, garden, and travel - his focus during leisure time.
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