D & M Industrial Sales 1 Page Business Plan

Products and services for manufacturing Business Plan

D & M Industrial Sales 1 Page Business Plan

Overview

D & M Industrial Sales has a clear business objective to develop, produce, promote and distribute products and services to manufacturing and fabricating companies. These products and services have been developed with a core focus on addressing key customer problems, cost reductions, and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

D & M Industrial Sales has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as improving efficiency and reducing costs. This is a critical issue for our selected target market of manufacturing and fabricating companies.

The Value Proposition

D & M Industrial Sales is uniquely positioned to deliver value to manufacturing and fabricating companies. "D & M Industrial Sales will reduce costs by refining process and improving efficiency." In order to be deliver on this value proposition, we draw on our 40+ years of experience in manufacturing and machinery management. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the products and services for manufacturing market. We consider our key competitors to be: 3M, Norton, Filtermist, and Mistbuster. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 3M, Norton, Filtermist, Mistbuster because of our actual hands-on experience.
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Key Strategies

Over the next 6 months our focus will be to expand our marketing efforts. This task will be undertaken in the context of our broader strategy to expand product offering. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1. Acquiring repeat abrasives customers 2. Sell 3nine units to major a facility 3. Sell a major painting project.

About this document
Products and services for manufacturing Business Plan
This document was created by Mike of D & M Industrial Sales using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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