Bread shop 1 Page Business Plan

Bread and cakes Business Plan

Bread shop 1 Page Business Plan

Overview

Bread shop has a clear business objective to develop, produce, promote and distribute Bread and cakes products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.

The Customer

Bread shop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Competition and rising production costs. This is a critical issue for our selected target market of the Weekend treats market.

The Value Proposition

Bread shop is uniquely positioned to deliver value to the Weekend treats market. "Bread shop will bake Taste and decadence into in every loaf." In order to be deliver on this value proposition, we change flavours for each season. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Bread and cakes market. We consider our key competitors to be: Frank's, Phillippa's, Flinders. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Frank's, Phillippa's, Flinders by the Seasonal variety that keeps customers palettes fresh and looking for the next surprise in the product they associate with a satiated appetite..

Key Strategies

Over the next 6 months our focus will be to Design more attractive breads with higher sales price but marginally higher cost to produce than standard products. This task will be undertaken in the context of our broader strategy to Develop distribution of high margin products into deli market.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: In-house product success, Building the deli network; and Successfully selling into that market.

About this document
Bread and cakes Business Plan
This document was created by Joy of Bread shop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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