Atrium/Superior 1 Page Business Plan

Aluminum and vinyl windows and patio doors Business Plan

Atrium/Superior 1 Page Business Plan

Overview

Atrium/Superior has a clear business objective to produce Aluminum and vinyl windows and patio doors products and services. These products and services have been developed over 60 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Atrium/Superior has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Energy efficiency for maximum value. This is a critical issue for our selected target market of Window dealers and distributors.

The Value Proposition

Atrium/Superior is uniquely positioned to deliver value to Window dealers and distributors. "Atrium/Superior will West coast knowledge, local service, and full lifetime warranty." In order to be deliver on this value proposition, we We build relationships and partner with our clientele.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Aluminum and vinyl windows and patio doors market. We consider our key competitors to be: Milgard, Simonton, Anlin, IWC, Ply-Gem, Pella, Jeld-Wen, Alpine, Cascade, Alside, Amsco, CR, A Plus. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Milgard, Simonton, Anlin, IWC, Ply-Gem, Pella, Jeld-Wen, Alpine, Cascade, Alside, Amsco, CR, A Plus. by Domestic, California based, multiple product lines. .

Key Strategies

Over the next 6 months our focus will be to Attack key Milgard dealers, acquire additional business from existing accounts as well as new accounts. . This task will be undertaken in the context of our broader strategy to .... These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand existing customer depth Add 3 new or inactive dealers per quarter Grow Lowes by 30%?

About this document
Aluminum and vinyl windows and patio doors Business Plan
This document was created by Chris of Atrium/Superior using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.