TheatreBox 1 Page Business Plan

Children's theatre in a box Business Plan

TheatreBox 1 Page Business Plan

Overview

TheatreBox has a clear business objective to develop, produce, promote and distribute Children's theatre in a box products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

TheatreBox has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to engage children in an activity that promotes creativity, interaction and learning. This is a critical issue for our selected target market of parents who want to provide growth opportunities for their children.

The Value Proposition

TheatreBox is uniquely positioned to deliver value to our target parents. "TheatreBox will an exciting new toy." In order to be deliver on this value proposition, we TheatreBox provides a play opportunity which develops communication, teamwork, creativity and confidence to your children. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Children's theatre in a box market. We consider our key competitors to be: All toys which provide opportunities for growth and learning. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with toys which provide opportunities for growth and learning because TheatreBox is completely interactive, creates time for you to give your child your full attention and relies on solid personal values.

Key Strategies

Over the next 6 months our focus will be to finalise product design, develop a supplier network, go to market and grow a team. These tasks will be undertaken in the context of our broader strategy to Go Global. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Product development, a strong distributor network and a solid supplier network

About this document
Children's theatre in a box Business Plan
This document was created by Melanie of TheatreBox using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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