The Tax Store 1 Page Business Plan
Overview
The Tax Store has a clear business objective to develop, produce, promote and distribute Tax preparation services. These services have been developed over 6months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Tax Store has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as It addresses the need of have you taxes prepared by a reliable professional. This is a critical issue for our selected target market of Middle class and working class.
The Value Proposition
The Tax Store is uniquely positioned to deliver value to Middle class and working class. "The Tax Store will Provide honest and professional financial, tax, and consulting services to our client base." In order to be deliver on this value proposition, we Because we specialize in providing high quality financial products and our reliable professionals will provide exceptional customer service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tax preparation market. We consider our key competitors to be: Hr block, liberty tax, Jackson Hewlett . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hr block, liberty tax, Jackson Hewlett by Reliable service, refund loan in 24-48, trusted professional .
Key Strategies
Over the next 6 months our focus will be to Appoint a marketing manager. This task will be undertaken in the context of our broader strategy to Work to retain the new customers and expand the company. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Start tax classes Open new store franchises Become a philanthropist
About this document
Tax preparation Business Plan
This document was created by Reco A. Crayton of The Tax Store using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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