Prima Realty and Consulting 1 Page Business Plan

Full service temporary housing Business Plan

Prima Realty and Consulting 1 Page Business Plan

Overview

Prima Realty and Consulting has a clear business objective to develop, produce, promote and distribute Full service temporary housing services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Prima Realty and Consulting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as unavailable lease terms. Low inventory for short term housing. This is a critical issue for our selected target market of Military, Executive, and Student housing.

The Value Proposition

Prima Realty and Consulting is uniquely positioned to deliver value to Military, Executive, and Student housing. "Prima Realty and Consulting will provide a unique experience, Were all about building long lasting relationships with my clients and vendors alike. Our business is based on specific needs and wants. We want you to leave with memorable moments you will want to share with friends and family. That's what makes us different." In order to deliver on this value proposition, we will provide a customizable experience. From from interior design to location and amenities no request will be unnoticed. The strong relationships we have build within the industry allows us many venues for creating the perfect home no matter what length of time your stay enables.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the temporary housing market. We consider our key competitors to be:
Synergy

Oakwood

Pasha

Sunshine Holiday Resorts

Bluewater vacation homes

Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Synergy

Oakwood

Pasha

Sunshine Holiday Resorts

Bluewater vacation homes
because we are a smaller company, with a more emphasis on client based Relationship development. One on one attention. Personalized options.

Key Strategies

Over the next 6 months our focus will be to Develop a marketing Plan

Determine our target region.


Complete our interactive website

Obtain marketing materials

Blogs

Visit with property management companies



. This task will be undertaken in the context of our broader strategy to Obtain government contracts(military)

Be Major industry employers point of contact

College housing

Vacation Rentals . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Brand out name, obtain Respect in the industry and Achieve nationwide success

About this document
Full service temporary housing Business Plan
This document was created by Tabatha of Prima Realty and Consulting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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