Mini Guinea's 1 Page Business Plan

Sicilian food Business Plan

Mini Guinea's 1 Page Business Plan

Overview

Mini Guinea's has a clear business objective to distribute Sicilian food products and services. These products and services have been developed over 40 years with a core focus on addressing the customer's key lunchtime problems and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Mini Guinea's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as no good food in clues proximity. This is a critical issue for our selected target market of Restaurants.

The Value Proposition

Mini Guinea's is uniquely positioned to deliver value to industrial population. "Mini Guinea's will Provide good food at great prices." Our recipes have been served and revered for 40 years. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Sicilian food market. We consider our key competitors to be Jersey Mikes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jersey mikes by serving better food.

Key Strategies

Over the next 6 months our focus will be Marketing / Customer service. These tasks will be of our broader strategy to Open night delivery.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch deli Acquire thousands of customers Deliver in a timely manner

About this document
Sicilian food Business Plan
This document was created by Gianna of Mini Guinea's using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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