Mattress Direct 1 Page Business Plan

Mattress & Box Springs Business Plan

Mattress Direct 1 Page Business Plan

Overview

Mattress Direct has a clear business objective to develop, produce, promote and distribute Mattress & Box Springs products. These products have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Mattress Direct has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Reaching target customer. This is a critical issue for our selected target market of Middle class America.

The Value Proposition

Mattress Direct is uniquely positioned to deliver value to Middle class America. "Mattress Direct will Provide a mattress with twice the value for half the price." In order to be deliver on this value proposition, we Our unique idea is the start of a nationwide savings and comfort plan. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Mattress & Box Springs market. We consider our key competitors to be: Sealy Mattress

Simmons Mattress company

Serta Mattress company

Corsicana Mattress company. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sealy Mattress,Simmons Mattress company,
Serta Mattress company,
Corsicana Mattress company

by Our Unique design.

Key Strategies

Over the next 6 months our focus will be to Target economical pricing. This task will be undertaken in the context of our broader strategy to Produce Double sided bedding. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Beds Launch New Variety Expand to different states

About this document
Mattress & Box Springs Business Plan
This document was created by Robert of Mattress Direct using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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