Malaysian Indian Agro Food & Innovation Seminar (MIFIS 2013)

MALAYSIAN INDIAN AGRO FOOD AND INNOVATION SEMINAR (MIFIS 2013)

A Networking & Educational Event for Community and Small Food Companies throughout the Country.

Date : 27 & 28 July 2013

Venue : Nouvelle Hotel, Mines

The two day “INNOVATION & CONCEPT TO SUCCESS” seminar is the first step in developing a food and beverage business. It is specially designed to provide Indian entrepreneurs with an understanding of 

the key issues they will need to consider when starting a food business and issues of business development in Malaysia. Participants include individuals interested in marketing a family recipe, individuals with a product idea or a food concept, producers considering adding value to an agricultural product, restaurateurs exploring the manufacturing of a house specialty and storeowners contemplating the development of private label products. 

By attending “INNOVATION & CONCEPT TO SUCCESS”, event entrepreneurs gain in one day information that could take months to research on their own. You will acquire valuable knowledge on the basics of starting a food business. The seminar helps attendees understand the challenges of starting a food business and allows them to make an informed decision as to whether developing a business is the right choice for them. “INNOVATION & CONCEPT TO SUCCESS” event provides a general overview of the many issues involved in developing a food and beverage manufacturing business. 

Seminar topics address important  questions that every entrepreneur should consider:

 Business structure – How should  you structure your business? How should you protect your business in terms of branding and IP Compliant?

 Market research and selection - What are your target market and other options? What is market 

research and how to use it? 

 Product and process development – How do you commercialize your product or recipe? What are your processing facility and other options?

 Food safety and sanitation – What are the basics of food safety? What are the microbiology concerns for food products?

 Promotional material package - How do you create your promotional message? What should your promotional package include and how to approach young demanding consumers with taste bud.

 Product introduction and sales – How do you introduce your product to the marketplace? How to you 

create sales?

 Creating commercial value – How do you create better value for your products by certification like 

HALAL, HACCP AND GMP.  Government Agencies Programs How do you benefit from government agencies business programs provided by SME Corp, Sirim, Mardi, Matrade.

TENTATIVE PROGRAM

July 27, 2013 (Saturday)

Registration (1.00- 2.00pm)

Plenary talk : 3.00-5.00pm

Tea break: 5.00pm

July 27, 2013 (Saturday) 7.30pm :

BANQUET DINNER AND OPENING  CEREMONY

July 28, 2013 (Sunday)

9.00am – 5.00pm

Keynote papers and talks

5.00pm: closing remarks

YOUR INVESTMENT:

RM350 only 

The fees covers seminar tools, souvenir programme, accomodation, full day meals and banquet dinner

Registration:

Email name, IC No, organisation, Address, Contact No & Payment to Klangchamber@gmail.com

Cek Payable to : Asia Pacific Events.