Go team creative 1 Page Business Plan

Team apparel and merchandise Business Plan

Go team creative 1 Page Business Plan

Overview

Go team creative has a clear business objective to produce team apparel and merchandise products and services. These products and services have been developed on a volunteer basis over the past three years, with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers while steadily becoming more profitable. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Go team creative has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as, the need to be an easily available outsource for pointpersons to contact and get job done efficiently. This is a critical issue for our selected target market of schools and sports organizations.

The Value Proposition

Go team creative is uniquely positioned to deliver value to schools and sports leagues. "Go team creative will provide on-trend apparel artwork and printing while giving back to organization." In order to deliver on this value proposition, our graphic design and customer account services coupled with our community involvement, is ideal for those looking to create apparel and merchandise without knowledge of process or time.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Team apparel and merchandise market. We consider our key competitors to be: 3GI, Fieldhouse. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 3GI, Fieldhouse and the like by offering better design solutions and more personalized customer attention.

Key Strategies

Over the next 6 months our focus will be to obtain clients by setting up meetings with surrounding schools and organizations, direct marketing and word of mouth via satisfied customers and references. This task will be undertaken in the context of our broader strategy to creating original works for students or anyone to buy online, the mall, retail. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create a buzz in community, Obtain 20-60 new customers,Compile an outstanding portfolio and references.

About this document
Team apparel and merchandise Business Plan
This document was created by Joanna of Go team creative using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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