For Such A Time Style and Design 1 Page Business Plan

Event Design, Styling, Creation, and Coordination Business Plan

For Such A Time Style and Design 1 Page Business Plan

Overview

For Such A Time Style and Design has a clear business objective to develop, produce, promote and distribute Event Design, Styling, Creation, and Coordination products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

For Such A Time Style and Design has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to plan and implement one-of-a-kind and unforgettable events with impeccable design, implementation, and coordination.. This is a critical issue for our selected target market of Those desiring a beautifully and uniquely designed and coordinated event.

The Value Proposition

For Such A Time Style and Design is uniquely positioned to deliver value to Those desiring a beautifully and uniquely designed and coordinated event. "For Such A Time Style and Design will seamlessly incorporate one of a kind design elements with thorough planning and coordination to bring to life an unforgettable event." In order to deliver on this value proposition, we will implement original and trend setting designs that are seamlessly planned and coordinated. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Event Design, Styling, Creation, and Coordination market. We consider our key competitors to be: Event Planners

Event Coordinators

Wedding Planners

Wedding Coordinators

Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Event Planners

Event Coordinators

Wedding Planners

Wedding Coordinators

by bringing original and unique designs to life, which have not been seen within the Colorado industry. Along with providing exceptional customer service and vendor relations.

Key Strategies

Over the next 6 months our focus will be to get clientele through friends and family by doing weddings at cost or at a small fee in order to start developing a portfolio and reputation within the industry. This task will be undertaken in the context of our broader strategy to launch my own business and have enough weddings and events to support myself without another side job. The business would focus on design with planning and coordinating as well.

This dream would either consist of designing/planning/coordinating one event per weekend or around $25,000 gross revenue. (12 weddings at an average of $2000). These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 5-10 clients for next season (2014), get published in a major magazine, website, or blog, and obtain 15 clients for 2015 season

About this document
Event Design, Styling, Creation, and Coordination Business Plan
This document was created by Kirsten of For Such A Time Style and Design using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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