Fitness Bling 1 Page Business Plan

Fitness Jewelry Business Plan

Fitness Bling 1 Page Business Plan

Overview

Fitness Bling has a clear business objective to distribute fitness jewelry and accessory products. These products have been developed over the last month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product once initial line of pendants become saturated or exhausted. Whilst our existing products have been useful for testing the customer's interest on Facebook, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget. Sales of initial product line will finance this.

The Customer

Fitness Bling has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to provide gym jewelry and accessories not available anywhere else locally. This is a critical issue for our selected target market of Fitness and exercise customers.

The Value Proposition

Fitness Bling is uniquely positioned to deliver value to fitness and exercise customers. "Fitness Bling will offer a product that shows your struggles, your passion, your culture which as yet, has not been available anywhere else in Australia." In order to be deliver on this value proposition, we we have sought some of the most unique and unattainable accessories for the Gym Culture that has never been available in Austria before. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fitness Jewelry market. We consider our key competitors to be: Sellers of fine jewelry on web sites such as eBay. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these Online Sellers by offering the 'local advantage' and also savings passed on to customers due to bulk buying. Free delivery will also be a great selling point.

Key Strategies

Over the next 6 months our focus will be to Acquire enough stock to supply demand quicker. This task will be undertaken in the context of our broader strategy to build on our product base to provide more choices for our returning customers. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are: Sell first shipment, supply possible overwhelming demand and make first profit by early to mid December 2013.

About this document
Fitness Jewelry Business Plan
This document was created by Paul of Fitness Bling using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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