destination detroit 1 Page Business Plan

starting musicians lounge Business Plan

destination detroit 1 Page Business Plan



Overview
Destination Detroit has a clear business objective to promote a lounge that is geared towards starting musicians. This service have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer

Destination Detroit has been created with a clear focus on the needs of our customers and musicians. Through a structured customer discovery process, we have validated the key customer problem as clubs, bars, and lounges not giving new or starting musicians a chance. This is a critical issue for our selected target market of starting musicians.
The Value Proposition


destination detroit is uniquely positioned to deliver value to starting musicians. "Destination Detroit will give starting musicians a chance to play." In order to deliver on this value proposition, we intend for it to be about the music not always about the bottom line. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors

We have a number of competitors within the starting musicians lounge market. We consider our key competitors to be: Bars. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bars by catering to our musicians. A place for all ages!

Key Strategies

Over the next 6 months our focus will be to Social media campaign. This task will be undertaken in the context of our broader strategy to Sponsorship . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: reaching funding goal $25, 000. Book and host grand opening concert, get 50 memberships sold by the one year anniversary.
About this document
starting musicians lounge Business Plan
This document was created by jerry of destination detroit using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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