Computers Made Easy 1 Page Business Plan
Overview
Computers Made Easy has a clear business objective to develop, produce, promote and distribute Computer installation and services products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Computers Made Easy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Help customers purchase, install, and learn to operate a computer in their home. This is a critical issue for our selected target market of Non tech savvy customers.
The Value Proposition
Computers Made Easy is uniquely positioned to deliver value to Non tech savvy customers. "Computers Made Easy will Provide ease of mind in purchasing, installing, and learning computers.." In order to be deliver on this value proposition, we We provide a service to our customers that no one else offers in that we not only purchase a computer for the customer, we install it in their home, we set up the software, and show them how to use all of the software that is important to them to connect the to friends and family all over he world.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Computer installation and services market. We consider our key competitors to be: Computer Experts
RA Computers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Computer Experts
RA Computers by We are not only a retail/repair service. We are a full service business for in home installation and personalized setup..
Key Strategies
Over the next 6 months our focus will be to Drive knowledge of the services that are provided through use of advertisements and social media. Make brochures and business cards to distribute to local businesses and potential customers.. This task will be undertaken in the context of our broader strategy to Make the business successful enough to support another technician along with myself. Also, starting a help line for existing customers. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch services in Salem and surrounding areas. Maintain a profit of $1000/month Hire additional technician to supply support to more areas.
About this document
Computer installation and services Business Plan
This document was created by William of Computers Made Easy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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