BlueLemon Coffee 1 Page Business Plan

Roasted Coffee Beans Business Plan

BlueLemon Coffee 1 Page Business Plan

Overview

BlueLemon Coffee has a clear business objective to develop, produce, promote and distribute Roasted Coffee Beans products and services. These products and services have been developed over 4 yearss with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

BlueLemon Coffee has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Develope new blends of coffee beans and also machinaries that requires. This is a critical issue for our selected target market of Small local coffee shops.

The Value Proposition

BlueLemon Coffee is uniquely positioned to deliver value to Small local coffee shops. "BlueLemon Coffee will Provide good quality beans for less money." In order to be deliver on this value proposition, we Delivery in person the freshest coffee beans( roasted within 1-2days) and do costomized work for clients if they requested. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Roasted Coffee Beans market. We consider our key competitors to be: 49th parrelle café, JJ Beans, Blenz Coffee. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 49th parrelle café, JJ Beans, Blenz Coffee by Lowwer the prices, fresher,and costomize for custermers' needs .

Key Strategies

Over the next 6 months our focus will be to Develop new blends of coffee beans and marketing in person. This task will be undertaken in the context of our broader strategy to Expand to a truck café . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create new blends Obtain new local coffee shops Increase name value

About this document
Roasted Coffee Beans Business Plan
This document was created by Arthur of BlueLemon Coffee using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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