Aretalogy Co., LLC 1 Page Business Plan

Denim Apparel Business Plan

Aretalogy Co., LLC 1 Page Business Plan

Overview

Aretalogy Co., LLC has a clear business objective to develop, produce, promote and distribute Denim Apparel products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Aretalogy Co., LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to supply true to size pieces that are durable, stylish, and affordable.. This is a critical issue for our selected target market of Undergrad & Grad Students.

The Value Proposition

Aretalogy Co., LLC is uniquely positioned to deliver value to Undergrad & Grad Students. "Aretalogy Co., LLC will Provide luxury denim pieces at affordable prices.." In order to be deliver on this value proposition, we We use the finest selvedge denim material from the finest mills in America. Same as our competitors but without the retail markup of dept. stores.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Denim Apparel market. We consider our key competitors to be: Levi's, True Religion, Naked and Famous, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Levi's, True Religion, Naked and Famous, by We use the same cotton mills as our competitors but we provide tailored fit pieces at affordable prices. Our competitors wholesale made to wear pieces that result in retail markup that greatly increase the price per item we custom make everything and sell online which keeps our price low and our margin high..

Key Strategies

Over the next 6 months our focus will be to Social Events With Fittings, Order Placements, and Gifts.. This task will be undertaken in the context of our broader strategy to Develop made to wear pieces & open flagship store.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Consignment Service Open Flagship Store Franchise

About this document
Denim Apparel Business Plan
This document was created by Brandon of Aretalogy Co., LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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