2013 AEP business plan 1 Page Business Plan
Overview
2013 AEP business plan has a clear business objective to develop Sales services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Our #1 goal is to make our customer happy.
The Value Proposition
2013 AEP business plan is uniquely positioned to deliver value to Licking,Fairfield,Franklin,Muskingum counties. "2013 AEP business plan. My value proposition is that I can service and always be my clients person to call and get the correct answers to their questions." I have been trained by all the companies that I sell and with the tools that Seniority benefit group gives me I provide the highest quality products and services.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sales market. We consider our key competitors to be Humana they have a large amount of people in the counties I'm targeting. Not only can I help my existing clients but I can capture new clients.. Our understanding of these competitors has been used to refine our strategy and value proposition.
Key Strategies
In the next few months leading up to the AEP I want to send a few mailers to my Humana book of business letting them know I have other options for those clients in counties that Aetna,Anthem will work better for them. I will be reaching out to them setting up appointments so I will have a full schedule October through November.. This task will be undertaken in the context of our broader strategy i will also start having some Medicare and muffins seminars to start building my pipeline for the ROY. As well as some other marketing strategy and implementation. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the 6 Months. 350 sales in the AEP 15-20 sales during the ROY Life,Health sales during the ROY
About this document
Sales Business Plan
This document was created by Scott of 2013 AEP business plan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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