White Rock Insulation 1 Page Business Plan

Fiberglass insulation Business Plan

White Rock Insulation 1 Page Business Plan

Overview

White Rock Insulation has a clear business objective to distribute fiberglass insulation products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

White Rock Insulation has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as high energy costs. This is a critical issue for our selected target market of homeowners in Dallas.

The Value Proposition

White Rock Insulation is uniquely positioned to deliver value to homeowners in Dallas. "White Rock Insulation will provide a service that lowers customers energy bill sby 30% while increasing their comfortability." In order to deliver on this value proposition, we will use online scheduling and instant quote systems to allow our staff to focus on quality control for the customer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the insulation market. We consider our key competitors to be: Efficient Attic Systems

Mills Efficient Homes

Home Energy Solutions.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Efficient Attic Systems,
Mills Efficient Homes, and
Home Energy Solutions by streamlining our bidding and scheduling systems to keep overhead costs low.

Key Strategies

Over the next 6 months our focus will be to setup an online marketing system. This task will be undertaken in the context of our broader strategy to lower overhead costs. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Purchasing equipment, obtaining 100 customers, and opening another branch

About this document
Fiberglass insulation Business Plan
This document was created by Hunter of White Rock Insulation using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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