Picnic Shop 1 Page Business Plan

Picnic hampers and paraphernalia Business Plan

Picnic Shop 1 Page Business Plan

Overview

Picnic Shop has a clear business objective to develop, produce, promote and distribute picnic hampers and paraphernalia products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Picnic Shop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as inspire tools for more pleasurable picnics. This is a critical issue for our selected target market of traffic going to Badger Weir picnic area.

The Value Proposition

Picnic Shop is uniquely positioned to deliver value to traffic going to Badger Weir picnic area. "Picnic Shop asks: forgot the tongs? we sell them!." In order to be deliver on this value proposition, we have a great positioning/address. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Picnic hampers and paraphernalia market. We consider our key competitors to be: Shops in Healesville- other places that sell picnic hampers. E g. Healesville Harvest. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Shops in Healesville- other places that sell picnic hampers. E g. Healesville Harvest by More relaxing location, source local products/produce/eco friendly and recycled materials.

Key Strategies

Over the next 6 months our focus will be to appoint an operations manager. This task will be undertaken in the context of our broader strategy to develop a gallery and cafe. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: sell recycled picnic paraphernalia, certify commercial kitchen and build gallery/cafe.

About this document
Picnic hampers and paraphernalia Business Plan
This document was created by Shona of Picnic Shop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.