Kevins Home Improvement 1 Page Business Plan

furniture interior home improvement Business Plan

Kevins Home Improvement 1 Page Business Plan

Overview

Kevins Home Improvement has a clear business objective to distribute furniture interior home improvement products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Kevins Home Improvement has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as advertisement. This is a critical issue for our selected target market of savvy customets wantingdeals.

The Value Proposition

Kevins Home Improvement is uniquely positioned to deliver value to savvy customets wantingdeals. "Kevins Home Improvement will American me product at great prices." In order to be deliver on this value proposition, we my buying power and my expertise and customer service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the furniture interior home improvement market. We consider our key competitors to be: RC Willey, bigs furniture, Ashley Furniture, small mom and pop furniture shops.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with RC Willey, bigs furniture, Ashley Furniture, small mom and pop furniture shops. by we offer a wider variety of product we have better service better quality and a better price.

Key Strategies

Over the next 6 months our focus will be to a point of marketing manager. This task will be undertaken in the context of our broader strategy to expand sales and product line. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch children's furniture grow client base expand advertising

About this document
furniture interior home improvement Business Plan
This document was created by Kevin of Kevins Home Improvement using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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