HoneyBadger Studios 1 Page Business Plan

Hi quality mobile games Business Plan

HoneyBadger Studios 1 Page Business Plan

Overview

HoneyBadger Studios has a clear business objective to develop hi-quality mobile games. These products will be developed with over 50+ years of combined experience and a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

HoneyBadger Studios has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as gaining exposure and visibility for the product. This is a critical issue for our selected target market of casual gamers.

The Value Proposition

HoneyBadger Studios is uniquely positioned to deliver value to casual gamers. "HoneyBadger Studios will provide hi-quality, free-to-play games to the market.." In order to deliver on this value proposition, we will leverage our proven track record, experience, and passion for creating fun games. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the mobile gaming market. We consider our key competitors to be: King, Supercell, Zynga, and Rovio. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with King, Supercell, Zynga, and Rovio by effectively utilizing our small, talented, experienced, and agile team.

Key Strategies

Over the next 6 months our focus will be to Launch a top quality game on the iOS store. This task will be undertaken in the context of our broader strategy to Reach the top 50 iOS grossing games on the App Store. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch first game Gain 500,000 DAU Reach the top 50 grossing on the iOS chart.

About this document
Hi quality mobile games Business Plan
This document was created by Shane of HoneyBadger Studios using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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