Encinitas Tennis & Fitness Club 1 Page Business Plan

Tennis & health Business Plan

Encinitas Tennis & Fitness Club 1 Page Business Plan

Overview

Encinitas Tennis & Fitness Club has a clear business objective to develop, produce, and promote Tennis & Health services. These services have been developed over 20 years with a core focus on addressing customer lifestyles and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Encinitas Tennis & Fitness Club has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as families who want to be fit and healthy. This is a critical issue for our selected target market of women and children.

The Value Proposition

Encinitas Tennis & Fitness Club is uniquely positioned to deliver value to Women and children. "Encinitas Tennis & Fitness Club will help you Look better, feel better, have more energy." In order to be deliver on this value proposition, we have a unique ability to show people how to have fun, work hard, and live a healthy lifestyle. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Tennis & health market. We consider our key competitors to be: Tennis clubs that target kids for expensive private lessons...And health club franchises that take your money and don't deliver. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tennis clubs target kids for expensive private lessons...we build community by We are better because we concentrate on the total lifestyle...nutrition, healthy activities, and fun!.

Key Strategies

Over the next 6 months our focus will be to start group lessons for kids and attract more women! This task will be undertaken in the context of our broader strategy to increase memberships. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new customers; obtain 30 people in fit body class; and attract two schools whose kids attend the club on alternating days with 24 kids each day

About this document
Tennis & health Business Plan
This document was created by Ted of Encinitas Tennis & Fitness Club using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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