Destined for greatness 1 Page Business Plan

Clothing Business Plan

Destined for greatness 1 Page Business Plan

Overview

Destined for greatness has a clear business objective to develop, produce, promote and distribute Clothing products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Destined for greatness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Competition is similar. This is a critical issue for our selected target market of Adult urban male.

The Value Proposition

Destined for greatness is uniquely positioned to deliver value to Adult urban male. "Destined for greatness will New high end clothing made to inspire greatness." In order to be deliver on this value proposition, we We want concept to be incorporated in the design. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Clothing market. We consider our key competitors to be: Diamond supply, crooks and castles, pink dolphin . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Diamond supply, crooks and castles, pink dolphin by Design is a strength that elevates us to a different brand .

Key Strategies

Over the next 6 months our focus will be to Get into clothing stores . This task will be undertaken in the context of our broader strategy to Expand to more so Nd become an online powerhouse . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get into stores Revamp website Sponsored event

About this document
Clothing Business Plan
This document was created by Holman Aguirre of Destined for greatness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.