鹏程教育 1 Page Business Plan

Consulting Language Class Exam-Prep Business Plan

鹏程教育 1 Page Business Plan

Overview

鹏程教育 has a clear business objective to develop Consulting Language Class Exam-Prep products and services. These products and services have been developed over O with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

鹏程教育 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as 客户信任度 师资力量 留学资源 学校管理 成本控制. This is a critical issue for our selected target market of 预备留学学生.

The Value Proposition

鹏程教育 is uniquely positioned to deliver value to 预备留学学生. "鹏程教育 will 送一个孩子出国不仅仅是选一个学校然后定一张机票这么简单，家长把爱子爱女送出国是把一个大活人送到一个语言、文化、饮食、气候、生活方式、情感交流都天壤地别的外国。所以我们不仅致力于让孩子在语言能力上自信，还注重跨文化课程，对孩子独立思考的培养，帮助他们在各方面做好出国的准备，让孩子自信，家长放心！." In order to be deliver on this value proposition, we 创始人牛津留学背景，强大的国外资源，远超于眉山同类培训机构的师资，以及先进的机构管理，跨文化课程的创新. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Consulting Language Class Exam-Prep market. We consider our key competitors to be: 眉山同类培训机构，成都大型培训机构及留学中介. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 眉山同类培训机构，成都大型培训机构及留学中介 by 眉山本土第一家，以一线城市水平要求。节约时间，更个性化服务.

Key Strategies

Over the next 6 months our focus will be to 定位：出国全方位预备课程



特色主推：英语培训及雅思托福考试培训以及跨文化交流辅导



附加服务：留学移民咨询及一条龙服务



未来方向：免费公开课、小语种培训、原版书图书馆等延伸业务. This task will be undertaken in the context of our broader strategy to 1、眉山最值得信任的留学机构

2、眉山最专业的外语培训机构

3、达到客户100%满意率

4、预计出国预备课程学生100人，英语培训学生另200人

5、与眉山初中高中达成战略合作伙伴

6、发展眉山海归会. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 英语培训招生达300人 与眉山学校战略合作，预备班启动 留学中介达眉山片区市场占有率第一

About this document
Consulting Language Class Exam-Prep Business Plan
This document was created by Shiya of 鹏程教育 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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