Water crystal clear 1 Page Business Plan

Water dispenser Business Plan

Water crystal clear 1 Page Business Plan

Overview

Water crystal clear has a clear business objective to develop, produce, promote and distribute Water dispenser products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Water crystal clear has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as If the item breaks we will be out within 24hrs to fix on site if unable to fix on site a replacement will be installed. This is a critical issue for our selected target market of Businesses with employes.

The Value Proposition

Water crystal clear is uniquely positioned to deliver value to Businesses with employes. "Water crystal clear will Provides clean fresh water, with hot water provided no need for emplyes to stand and wait for the kettle to boil it is instant." In order to be deliver on this value proposition, we We provide a fast and friendly service providing water coolers to offices and business cheaper than our competitors and carry out more service visits to keep the unit looking clean and presenterble. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Water dispenser market. We consider our key competitors to be: Angel water coolers, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Angel water coolers, by Providing a water sample every 12 months checking the quality of the water and filters changes every 6 months and a clean and sanitizer every 3 months, providing a 3 filter stage filtering water so the test is even better.

Key Strategies

Over the next 6 months our focus will be to Provide clean and fresh water to offices and business throughout the uk. This task will be undertaken in the context of our broader strategy to To be one of the leading brands in supplying mains fed water coolers trying to be known and have a wide area of the uk covered. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch web site Obtain 300 customers introduce a new product

About this document
Water dispenser Business Plan
This document was created by Daniel of Water crystal clear using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.