Utsav 1 Page Business Plan

Traditional Indian Clothing Business Plan

Utsav 1 Page Business Plan

Overview

Utsav has a clear business objective to sell Traditional Indian Clothing products and services. These products and services have been developed over new with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Utsav has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to make the products accessible to all class of people. This is a critical issue for our selected target market of working women.

The Value Proposition

Utsav is uniquely positioned to deliver value to working women. "Utsav will ensure prompt delivery with vast choices of products and payment options." In order to deliver on this value proposition, we we provide exclusive offers catering to the corporate world. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Traditional Indian Clothing market. We consider our key competitors to be: Myntra

Jabong. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Myntra and
Jabong by specialising in providing th finest indian traditional wear with customisation.

Key Strategies

Over the next 6 months our focus will be to Understand the market



Procure variety of Indian traditional clothing



Encourage new trends. This task will be undertaken in the context of our broader strategy to Expand own branding of clothing and design. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 5 years are: Achieve breakeven in 2 years expand to 100 stores in 5 years to start in house brand in 2 years

About this document
Traditional Indian Clothing Business Plan
This document was created by Arjun of Utsav using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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