S.M.Furniture 1 Page Business Plan

Wooden Furniture Business Plan

S.M.Furniture 1 Page Business Plan

Overview

S.M.Furniture has a clear business objective to develop, produce, promote and distribute Wooden Furniture products and services. These products and services have been developed over 25 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to build a successful brand in the name of S.m.Furniture. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a brand value of S.M.Furniture

The Customer

S.M.Furniture has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as High price products. This is a critical issue for our selected target market of Household & offices.

The Value Proposition

S.M.Furniture is uniquely positioned to deliver value to Household & offices. "S.M.Furniture will Provide good quality furniture which satisfy customer needs." In order to be deliver on this value proposition, we Our dedication to serve customers with the wood that speks itself about the furniture. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Wooden Furniture market. We consider our key competitors to be: Mahasweta furniture. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mahasweta furniture by Our qualitynof wood.

Key Strategies

Over the next 6 months our focus will be to Launch a new website of S.M.Furniture. This task will be undertaken in the context of our broader strategy to Promoting our products in different kind of business magazines. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: S.M.Furniture will be successful brand in the furniture market Customer will recognize furniture by S.M.Furniture's name Increasing footfall

About this document
Wooden Furniture Business Plan
This document was created by Mintu Paul of S.M.Furniture using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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