Minggu, 12 Mei 2013

Reputation Management Could Assist Microsoft

By Rob Sutter


As we enter a new generation of video game consoles, one has to wonder where the gaming masses will flock to. With the Nintendo Wii U currently out on the market, people seem to be anticipating the next title that will hit the console. In addition, some will wonder about the PlayStation 4 after the constant announcements made for it. However, I'm most concerned about Microsoft and the new Xbox. It's why I would recommend there be a good amount of reputation management seen.

There are quite a few rumors involving the next Xbox that I have to wonder about. An event is supposedly going to be held in May to talk about the system more in-depth. However, the aforementioned rumors make me worried about the console because they seem to be more anti-consumer than just about any other platform I had seen in recent memory. In fact, I would venture a guess and say that even avid Microsoft fans are going to be turned off by the proposed choices if they're made.

If any or all of these rumors are true, I think that very few people are going to be happy about a console that has to be online all the time in order for it to be played. What if people do not feel like playing online or if the experience is merely single-player? It will not matter in the slightest, though, because it will have to remain connected to the Internet no matter what. The only reason that this exists - that I can think of - is for battling piracy, which is more of a hindrance than an actual measure.

What if these rumors prove to be exactly that after all? Even so, I can still see Microsoft being able to take up an agency such as fishbat so that it can clear up the shoddy name that it has at the moment. This is where I could see reputation management coming into play, in particular. It needs to be able to look better in the eyes of the gamer, whether or not the rumors prove to be true at the end of the day. If they are legitimate, though, then I am confident in saying that the company will not do well in contention with Nintendo and Sony.

I do not think that it would be good business for the Xbox to go under and I mean that in every facet of the industry. This is one line of work that seems to thrive on competition since it pushes companies to be the best. They are forced to bring their best, no matter what, and the fans are better off for it because more quality products are seen. If there weren't as many companies in this regard, I can only imagine how much shoddier competition would be overall.




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