Photography Business 1 Page Business Plan
Overview
Photography Business has a clear business objective to produce Photos products and services. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Photography Business has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Create family memories. This is a critical issue for our selected target market of Middle and higher class families.
The Value Proposition
Photography Business is uniquely positioned to deliver value to Middle and higher class families. "Photography Business will create beautiful artistic true to life photos and moments and prints them." In order to be deliver on this value proposition, we My technique is to capture more candid and true to life memories instead of posed photos. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photos market. We consider our key competitors to be: Freelance photographers and photography studios. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Freelance photographers and photography studios by being more creative and artistic.
Key Strategies
Over the next 6 months our focus will be to Practice and make product decisions. This task will be undertaken in the context of our broader strategy to Start taking clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Take portfolio building clients Start taking real clients Expand my services
About this document
Photos Business Plan
This document was created by Sara of Photography Business using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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