Mosquito Platoon Inc 1 Page Business Plan
Overview
Mosquito Platoon Inc has a clear business objective to develop, produce, promote and distribute Mosquito control services services. These services have been developed over 15 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mosquito Platoon Inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Protect the health of their families. This is a critical issue for our selected target market of Mothers, fathers and parents.
The Value Proposition
Mosquito Platoon Inc is uniquely positioned to deliver value to Mothers, fathers and parents. "Mosquito Platoon Inc will We protect their family from mosquito borne illness." In order to be deliver on this value proposition, we Our unique process drastically reduces or dramatically reduces the mosquito population for 21 days.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mosquito control services market. We consider our key competitors to be: Mosquito Squad and mosquito ranger. They are franchises, as such their franchisees are limited by demographics and the franchisor is limited by the franchisees . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mosquito Squad and mosquito ranger. They are franchises, as such their franchisees are limited by demographics and the franchisor is limited by the franchisees by Our model was built with national and international scalability. From our web based CRM system designed for the pest industry. our VoIP system for de- centralized call center and cost control. Branded and built for customer acquisition and customer service after the sale. Every aspect including the marketing model is scalable and transferable to any market. .
Key Strategies
Over the next 6 months our focus will be to Open in new markets, train route managers to develop routes and increase customer density. . This task will be undertaken in the context of our broader strategy to Take that model and open in all major areas across not only the USA but in islands of the carribean, South American and Asia. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 2000 customers Formulate per truck model so each truck is an individual profit center Launch in Florida before September with 150 customers
About this document
Mosquito control services Business Plan
This document was created by Tom of Mosquito Platoon Inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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