Selasa, 28 Mei 2013

Men's clothing 1 Page Business Plan

Formal wearing Business Plan

Men's clothing 1 Page Business Plan



Overview

Men's clothing has a clear business objective to develop, produce, promote and distribute Formal wearing products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Men's clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Sizing and fitting. This is a critical issue for our selected target market of Big retailers.

The Value Proposition

Men's clothing is uniquely positioned to deliver value to Big retailers. "Men's clothing will Quality product at suitable price." In order to be deliver on this value proposition, we New in market will deliver best in the market to creat the name. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Formal wearing market. We consider our key competitors to be: Cider wood, f & m, next. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cider wood, f & m, next by Quality fabric .


Key Strategies

Over the next 6 months our focus will be to Offer to retailers

Bring awareness about brand

Promotion of product . This task will be undertaken in the context of our broader strategy to Regional expansion

Add new range of product. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Obtain 100 orders Regional expansion

About this document
Formal wearing Business Plan
This document was created by Ahmad of Men's clothing using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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