Gigg Entertainment 1 Page Business Plan

Entertainment Business Plan

Gigg Entertainment 1 Page Business Plan

Overview

Gigg Entertainment has a clear business objective to promote Entertainment services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Gigg Entertainment has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need for affordable & quality entertainment solution. This is a critical issue for our selected target market of urban middle class.

The Value Proposition

Gigg Entertainment is uniquely positioned to deliver value to urban middle class. "Gigg Entertainment will Provide the best and affordable entertainment solutions with minimal financial contraint & stress for the client.." In order to deliver on this value proposition, we offer tailor made solutions with a personalised touch to best suite our diverse clientèle . This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Entertainment market. We consider our key competitors to be: Genius, Ex-Krew among many. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Genius, Ex-Krew because we have the state of the art equipment and professionals.

Key Strategies

Over the next 6 months our focus will be to Acquire more customers. This task will be undertaken in the context of our broader strategy to Be an event organiser. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Purchase a public address system, wedding seats and tents

About this document
Entertainment Business Plan
This document was created by Julius of Gigg Entertainment using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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