Dog Sit 1 Page Business Plan
Overview
Dog Sit has a clear business objective to develop, produce, promote and distribute Doggie daycare services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dog Sit has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Financing. This is a critical issue for our selected target market of Working people.
The Value Proposition
Dog Sit is uniquely positioned to deliver value to Working people. "Dog Sit will Pet care during the day." In order to be deliver on this value proposition, we Location. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Doggie daycare market. We consider our key competitors to be: Groups to the north. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Groups to the north by Location.
Key Strategies
Over the next 6 months our focus will be to Market to new customers. This task will be undertaken in the context of our broader strategy to Keep new customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Grand opening Marketing Acquiring new customers
About this document
Doggie daycare Business Plan
This document was created by John of Dog Sit using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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