Xpancom 1 Page Business Plan

Website sales and support services Business Plan

Xpancom 1 Page Business Plan

Overview

Xpancom has a clear business objective to develop, produce, promote and distribute Website sales and support services. These services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Xpancom has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as handling the day to day support and sales initiatives of growing companies that are seeking increased revenues from their online products and services. This is a critical issue for our selected target market of small to medium size websites.

The Value Proposition

Xpancom is uniquely positioned to deliver value to small to medium size websites in a wide array of niche markets. "Xpancom will effectively handle the realtime customer support and acquisition so many businesses are in need of." In order to be deliver on this value proposition, our experience in customized white label support is unmatched by anyone else. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Website sales and support services market. We consider our key competitors to be: Gripevine. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Gripevine by offering a complete line of white-label sales and support services all adaptable to customer's unique brand.

Key Strategies

Over the next 6 months our focus will be to train top quality support engineers. This task will be undertaken in the context of our broader strategy to acquire 100 accounts. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new site, develop proprietary software and obtain 100 accounts.

About this document
Website sales and support services Business Plan
This document was created by Mitch of Xpancom using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.