White Horse Dry Cleaners 1 Page Business Plan

excellent clothes cleaning Business Plan

White Horse Dry Cleaners 1 Page Business Plan

Overview

White Horse Dry Cleaners has a clear business objective to promote excellent clothes cleaning services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

White Horse Dry Cleaners has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to bring on new clientele. This is a critical issue for our selected target market of business professionals that require excellent service.

The Value Proposition

White Horse Dry Cleaners is uniquely positioned to deliver value to business professionals that require excellent service. "White Horse Dry Cleaners, will bring on time cleaning with a prompt pick up and delivery service." In order to deliver on this value proposition, our team consists of highly qualified cleaning and pressing crew that are kept on until the work is complete regardless of extra wages paid. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the excellent clothes cleaning market. We consider our key competitors to be: Bronco Cleaners, Royal Tustin Cleaners, Mabury Cleaners. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bronco Cleaners, Royal Tustin Cleaners, Mabury Cleaners by Attention to detail and our cloths are cleaned and pressed on site..

Key Strategies

Over the next 6 months our focus will be to Promoting our service through advertising and marketing. This task will be undertaken in the context of our broader strategy to customer retention and the introduction of new services offered. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Branding by placing banners and flags that creat foot traffic advertising with print and mail, placing door hangers, receipt coupons at neighboring supermarkets, and loyalty program for client retention implementing free pick up and delivery.

About this document
excellent clothes cleaning Business Plan
This document was created by David of White Horse Dry Cleaners using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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