The CK EG Lounge 1 Page Business Plan

Food/beverages Business Plan

The CK EG Lounge 1 Page Business Plan

Overview

The CK EG Lounge has a clear business objective to distribute Food/beverages products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

The CK EG Lounge has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Updating regularly and renewing when necessary. This is a critical issue for our selected target market of Families and 21+.

The Value Proposition

The CK EG Lounge is uniquely positioned to deliver value to Families and 21+. "The CK EG Lounge will Provide a family friendly establishment to dine as well as a lounge for those patrons of the legal drinking age." In order to be deliver on this value proposition, we Our special, relatively low prices, and friendly atmosphere surpasses every competitor near our locatuon. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Food/beverages market. We consider our key competitors to be: 3 other restaurants/pubs in a 15mi radius. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 3 other restaurants/pubs in a 15mi radius by Better service, better prices, all around better quality.

Key Strategies

Over the next 6 months our focus will be to Marketing and advertising . This task will be undertaken in the context of our broader strategy to Expansion . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open doors Remodel Expand

About this document
Food/beverages Business Plan
This document was created by Corey of The CK EG Lounge using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.