Sugar Supper Club 1 Page Business Plan

Affordable quality dining Business Plan

Sugar Supper Club 1 Page Business Plan

Overview

Sugar Supper Club has a clear business objective to produce Affordable quality dining services. These services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Sugar Supper Club has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for better dining options in the Newry area. This is a critical issue for our selected target market of Affluent professional individuals and families.

The Value Proposition

Sugar Supper Club is uniquely positioned to deliver value to Affluent professional individuals and families. "Sugar Supper Club will Provide a menu and service that will delight & excite our customers." In order to deliver on this value proposition, we have a more highly trained and passionate crew who wish to excell. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Affordable quality dining market. We consider our key competitors to be: Art bar funnel

Canal court hotel, Red. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Art bar funnel,
Canal court hotel, Red by Better trained and more customer focused staff.
A drive to be the best

A break from the ordinary.

Key Strategies

Over the next 6 months our focus will be to Provide an unrivalled food and beverage service at affordable prices. This task will be undertaken in the context of our broader strategy to Expand and upgrade business premises and operating hours. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: A large regular clientele A demand for further openings Recognition from public & peers

About this document
Affordable quality dining Business Plan
This document was created by Neil of Sugar Supper Club using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.