Sculpt Hard 1 Page Business Plan

Fit and healthy life Business Plan

Sculpt Hard 1 Page Business Plan

Overview

Sculpt Hard has a clear business objective to develop fitter and healthier lifestyle services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of my growth strategy I consider it critical to identify and outline my business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to maintain clients and keep them engaged mentally as well as physically to make sure I keep the number of clients, if not that, at least increase it. Customer acquisition is considered to be the critical activity and I am seeking to grow the number of clients. My long term objective is to build a clear customer acquisition process.

The Customer

Sculpt Hard has been created with a clear focus on the needs of my clients. Through a structured customer discovery process, I have validated the key customer problem to adapt straight away into fitness without slowly easing into a healthy lifestyle to maintain for life. This is a critical issue for our selected target market of clients who are willing to be fit.

The Value Proposition

Sculpt Hard is uniquely positioned to deliver value to Clients willing to be fit. "Sculpt Hard will adapt one's mindset to cope with the workload the body will need to physically endure." In order to deliver on this value proposition, having a passion for fitness and enjoying the process of reaching a fitness goal, I also enjoy extreme sports as well as contemporary ballet training. I have sustained a few major injuries which I've managed to recover from successfully due to my way of keeping fit and can say I literally know how one feels when hitting rock bottom but also know there is always hope to reach peak fitness again.. This capability has taken considerable time and resources to develop and forms the cornerstone of my competitive advantage.

Competitors

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Key Strategies

Over the next 6 months my focus will be to build a regular clientele base by approaching potential clients as well as approaching groups of friends at the gym (guaranteed word of mouth), maintain current fitness as inspiration and a marketing tool, teach fitness classes to familiarise gym goers with who I am and to offer a full package not just the one hour of PT; nutrition, follow up, fitness test.

. This task will be undertaken in the context of our broader strategy to keep knowledge up to date with trends of current life styles and new approaches to fitness and Researched diets personally customised.
. These strategies are a tactical implementation of the overall business goal as outlined above.

Milestones

Measurement of the successful implementation of my strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Wide range of Workout routines to suit different physiques and abilities, Several Nutrition plans and homemade healthy Incentives

About this document
Fit and healthy life Business Plan
This document was created by Mariam of Sculpt Hard using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.