Sanctury Nights 1 Page Business Plan

Alternative music nights Business Plan

Sanctury Nights 1 Page Business Plan

Overview

Sanctury Nights has a clear business objective to promote Alternative music nights products and services. These products and services have been developed over 1 Day with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Sanctury Nights has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for an alternative night club in Northampton. This is a critical issue for our selected target market of People aged 18+ interested in alternative music.

The Value Proposition

Sanctury Nights is uniquely positioned to deliver value to People aged 18+ interested in alternative music. "Sanctury Nights will provode a nightclub for alternatives that's opend midweek too." In order to be deliver on this value proposition, we our nightclub will be community driven, and enabling more djs to play more slots so people hear what they want to hear. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Alternative music nights market. We consider our key competitors to be: Club Embargos

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Club Embargos

by Completely alternative and community driven.

Key Strategies

Over the next 6 months our focus will be to Gain funding. This task will be undertaken in the context of our broader strategy to Open a night club. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch DJ Night Obtain 200 customers Obtain Premises for night club

About this document
Alternative music nights Business Plan
This document was created by David of Sanctury Nights using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.