Recalibrate Counseling 1 Page Business Plan

therapeutic counseling after a significant traumatic event Business Plan

Recalibrate Counseling 1 Page Business Plan

Overview

Recalibrate Counseling has a clear business objective to promote therapeutic counseling after a significant traumatic event services.

These services have been developed over my lifetime with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Recalibrate Counseling has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as having to recalibrate their life-journey vision and then move on.. This is a critical issue for our selected target market of people who want to "recalibrate their life's GPS".

The Value Proposition

Recalibrate Counseling is uniquely positioned to deliver value to people who want to "recalibrate their life's GPS".

"Recalibrate Counseling will Provide counseling that will illuminate an new perspective in regards to the alternative opportunitlies available.."

In order to be deliver on this value proposition, we bring the combination of twenty-five years of hard won life experience, education, and thirty years of paid employment in the Social services and Early Childhood fields.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the therapeutic counseling after a significant traumatic event market. We consider our key competitors to be: other short-term solution focused therapy providers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with filling the void of a limited service provider base who possess the experience and understanding of the challenges faced by traumatic life event survivors..

Key Strategies

Over the next 6 months our focus will be to Generate an awareness and understanding that one's life need not stop after a brain injury, motor vehicle accident, or other life changing traumatic event.. This task will be undertaken in the context of our broader strategy to Help many people, their friends, colleagues, partners and family understand the new challenges and move forward with their life's journeys.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Serve 150 clients.
Generate significant community awareness.

About this document
therapeutic counseling after a significant traumatic event Business Plan
This document was created by Kevin of Recalibrate Counseling using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.