Owens Seafood & Grill 1 Page Business Plan
  Overview
Owens Seafood & Grill has a clear business objective to develop, produce, promote and distribute Seafood ,Steaks etc products and services.
These products and services have been developed over 1 Year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Owens Seafood & Grill has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for quality food in an area where restaurants of this type are non existent or in short supply.. This is a critical issue for our selected target market of Seafood Lovers.
The Value Proposition
Owens Seafood & Grill is uniquely positioned to deliver value to Seafood Lovers.
"Owens Seafood & Grill will Provide a relaxed eating environment,."
In order to be deliver on this value proposition, we It allows the customer to sit and eat or order to go. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Seafood ,Steaks etc market. We consider our key competitors to be: Red lobster,seafood shack. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Smaller family oriented, providing quality food and service.
Key Strategies
Over the next 6 months our focus will be to Advertise, promote services and create delicious dishes.. This task will be undertaken in the context of our broader strategy to Expand and open another, restaurant or bakery..
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Opening
Increasing sales
About this document
Seafood ,Steaks etc Business Plan
This document was created by Vincent of Owens Seafood & Grill using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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