Nail Honey 1 Page Business Plan

Custom nail polish Business Plan

Nail Honey 1 Page Business Plan

Overview

Nail Honey has a clear business objective to develop, produce, promote and distribute Custom nail polish products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of my growth strategy i consider it critical to identify and outline my business objectives, and align these objectives with clear and measurable development milestones. My key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. I understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. My long term objective is to build a clear customer acquisition process.

The Customer

Nail Honey has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, i have validated the key customer problem as Individuality. This is a critical issue for my selected target market of Women of all ages.

The Value Proposition

Nail Honey is uniquely positioned to deliver value to Women of all ages. "Nail Honey will provide the ability to attain the perfect color." In order to be deliver on this value proposition, my customers can request color to match their own style. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

I have a number of competitors within the Custom nail polish market. We consider our key competitors to be: Essie, Sally Hansen. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Essie, Sally Hansen by being more focused on customers than profit.

Key Strategies

Over the next 6 months my focus will be to Develop a website. This task will be undertaken in the context of my broader strategy to Expand to lipstick. These strategies are a tactical implementation of my overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch first collection, Sell 100 bottles , make enough money to Restock.

About this document
Custom nail polish Business Plan
This document was created by Brittney of Nail Honey using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.