Morris Auto Detailing 1 Page Business Plan

Professional Automotive Detailing Business Plan

Morris Auto Detailing 1 Page Business Plan

Overview

Morris Auto Detailing has a clear business objective to develop Professional Automotive Detailing services.

These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Morris Auto Detailing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for a detailed to be flexible enough to pick up and drop off for free and even go to the customer to provide professional detailing services. This is a critical issue for our selected target market of Upper working class.

The Value Proposition

Morris Auto Detailing is uniquely positioned to deliver value to Upper working class.

"Morris Auto Detailing will Provide high quality automotive detailing at the most convenient place for the customer.."

In order to be deliver on this value proposition, we We offer the highest quality and most conveniant automotive services in the area. We have two locations in Bowling Green and one in Franklin as fixed locations but also can detail on location plus we offer free pick up and delivery.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Professional Automotive Detailing market. We consider our key competitors to be: All star detailing, elite auto detailing . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We offer the highest quality detailing on site. This gives us the competitive advantage over Elite. We offer more conveniance then any fixed location detailed in the area. By offering free pick up and delivery, also by providing fixed location quality in a mobile unit..

Key Strategies

Over the next 6 months our focus will be to Morris Auto Detailing will push to get our name out to new customers and commercial businesses that need detailing services. Increasing sales by 50% in the next 6 months.. This task will be undertaken in the context of our broader strategy to Increase repeat customers by 50%.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Detail all Hertz cars at multiple locations
Increase repeat customers by 50%

About this document
Professional Automotive Detailing Business Plan
This document was created by Matt of Morris Auto Detailing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.