Matarch 1 Page Business Plan

Economical Houses Business Plan

Matarch 1 Page Business Plan

Overview

Matarch has a clear business objective to develop, market and sell Economical Houses. Our housing experience has been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.

The Customer

Matarch has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the Gap market of houses that cost R300k or less. This is a critical issue for our selected target market of Employed people that earn R14k or less.

The Value Proposition

Matarch is uniquely positioned to deliver value to Employed people that earn R14k or less. "Matarch will help cotizenz enter the Housing market." In order to deliver on this value proposition, we offer a conglomeration of finishes from different suppliers to make up a unique house to our clients choice. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Economical Housing market. We consider our key competitors to be other PDI Developers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other PDI Developers by Cost effectiveness working with similar minded Manufacturers and Suppliers in the Economical Housing market.

Key Strategies

Over the next 6 months our focus will be to acquire 11 houses for R150k each, facelift/removate and re-sell for R250k with a minimum of R48k profit per house. This task will be undertaken in the context of our broader strategy to acquire plots that cost R100k or less, develop 45sq minum Row houses for R120k each, sell each unit for R300k with a profit of R80k. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: R0.25million R0.5million R1million

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Economical Houses Business Plan
This document was created by Thembelani of Matarch using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.