Masquarde michigan 1 Page Business Plan

$5.00 jewelry Business Plan

Masquarde michigan 1 Page Business Plan

Overview

Masquarde michigan has a clear business objective to distribute $5.00 jewelry products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Masquarde michigan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Reaching the decision makers at hospitals.. This is a critical issue for our selected target market of Hospital Nurses and volunteers.

The Value Proposition

Masquarde michigan is uniquely positioned to deliver value to Hospital Nurses and volunteers. "Masquarde michigan will To provide a fun and exciting fundraiser featuring $5.00 jewelry." In order to be deliver on this value proposition, we Our unique plan is to bring in 20 to 30,000 pieces of jewelry to make sure we can appeal to everyone in the hospital setting.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the $5.00 jewelry market. We consider our key competitors to be: Small jewelry sales operated by mom and pop set ups.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Small jewelry sales operated by mom and pop set ups. by Nation wide support from our parent company "Masquarade Jewelry Fundraising".

Key Strategies

Over the next 6 months our focus will be to To have 20 hospitals signed up for our fall 13 tour. This task will be undertaken in the context of our broader strategy to To have an additional 20 hospitals signed up by spring 2014. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Having 20 hospitals signed up Reaching 40 hospitals signed up Begin plans to expand to Phoenix, AZ

About this document
$5.00 jewelry Business Plan
This document was created by Jim of Masquarde michigan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.