L.A. Sun 1 Page Business Plan

Indoor tanning Business Plan

L.A. Sun 1 Page Business Plan

Overview

L.A. Sun has a clear business objective to promote Indoor tanning products and services. These products and services have been developed over a year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

L.A. Sun has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as personal appearance. This is a critical issue for our selected target market of Young adults.

The Value Proposition

L.A. Sun is uniquely positioned to deliver value to Young adults. "L.A. Sun will Offer a service unlike no other in this town at a decent cost." In order to be deliver on this value proposition, we We will offer a service unlike anyone else in this area which is in high demand.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Indoor tanning market. We consider our key competitors to be: Oasis spa, Gitty Up & Go, Sun Bliss Tan. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Oasis spa, Gitty Up & Go, Sun Bliss Tan by our new state of the art spray tan booth in which our competitors do not have.

Key Strategies

Over the next 6 months our focus will be to Promote services . This task will be undertaken in the context of our broader strategy to Offer more services . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open the business, Launch new products, and Book 10 new clients each month

About this document
Indoor tanning Business Plan
This document was created by Jason of L.A. Sun using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.