Knotty 1 Page Business Plan

Shea butter Hair and skin care products Business Plan

Knotty 1 Page Business Plan

Overview

Knotty has a clear business objective to develop, produce, promote and distribute Shea butter Hair and skin care products products. These products have been developed over 6months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Knotty has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as There isn't an amazing Shea butter product currently in the market for hair and skin. People lack awareness in the different types of butters being sold, therefore settling for basic quality.. This is a critical issue for our selected target market of Individuals with dry thirsty hair and skin.

The Value Proposition

Knotty is uniquely positioned to deliver value to Individuals with dry thirsty hair and skin. "Knotty will We provide moisturising and nourishing hair and skin care products made from the finest Shea nuts.." In order to be deliver on this value proposition, we We are first hand distributors ,of our hand crafted Shea butter. We make luxurious products with the finest natural ingredients with our unique added ingredient neem oil.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Shea butter Hair and skin care products market. We consider our key competitors to be: Shea moisture

Organix

Shea butter cottage

Akamuti

L'occitane. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Shea moisture

Organix

Shea butter cottage

Akamuti

L'occitane by We uniquely produce our own products. From the Shea nut tree to the butter. Our ingredients are locally sourced from our own villages in Ghana west Africa. Each Product we sell donates money to the rural regions in Tamale Ghana. .

Key Strategies

Over the next 6 months our focus will be to Provide customers with high quality natural products at affordable prices. To help the customers understand the quality of our products, we will take them through the process of how our Shea butter is made and we will also educate them on the benefits they will achieve from using them. We will have an interactive website where customers can share their beauty secrets. The best beauty secret will receive a sample package each month. . This task will be undertaken in the context of our broader strategy to We will be sold in mainstream drug stores such as boots and superdrugs. We will lunge a hair care range for curly hair types and a skin care range for excessively dry skin, all using Shea butter recipes. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a product range To be the top selling product on the internet for natural hair To be sold in mainstream stores such as boots and superdrugs

About this document
Shea butter Hair and skin care products Business Plan
This document was created by Gen of Knotty using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.