Kevin Mitchell HVAC 1 Page Business Plan

Efficient Healthy Heating & Cooling Business Plan

Kevin Mitchell HVAC 1 Page Business Plan

Overview

Kevin Mitchell HVAC has a clear business objective to develop, produce, promote and distribute Efficient Healthy Heating & Cooling products and services.

These products and services have been developed over Over 20 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Kevin Mitchell HVAC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We will look beyond the surface to identify problems with our clients' HVAC system. These commonly overlooked problems can add up big problems with system reliability, longevity, efficiency, and comfort.. This is a critical issue for our selected target market of Residential and Commercial HVAC.

The Value Proposition

Kevin Mitchell HVAC is uniquely positioned to deliver value to Residential and Commercial HVAC.

"Kevin Mitchell HVAC will We believe customer service is the key to our success. We don't want to fix your system and never see you again. We want for you to never want to consider another HVAC service provider because we are the best.."

In order to be deliver on this value proposition, we We look at problems from a big picture perspective. We think outside the box. Our goal is to make your system work better than it ever has.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Efficient Healthy Heating & Cooling market. We consider our key competitors to be: NJR Services, PSE&G, BC Express, Hutchins Heating and Cooling, and more. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We will always look at what can we do to make this system better? How can we enhance it? We like being hero's, your hero's. .

Key Strategies

Over the next 6 months our focus will be to Marketing to friends, family, former clients, and targeted areas/ potential clients, build a loyal client base who want low energy costs, low breakdown rates, high efficiency and healthy HVAC solutions.. This task will be undertaken in the context of our broader strategy to Grow our staff with apprentices who are trained through a 4 year program which will serve our clients with the best service as well as prepare our staff with the knowledge needed to pursue a successful career. .

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Go back to full time business.
Sponsor apprentices to gain excellent training and watch them grow all the while making our clients happy.

About this document
Efficient Healthy Heating & Cooling Business Plan
This document was created by Kevin of Kevin Mitchell HVAC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.