Internet-2-TV 1 Page Business Plan

We'll aggregate top "Internet TV in Th." to watch via TV (not PC!) Business Plan

Internet-2-TV 1 Page Business Plan

Overview

Internet-2-TV has a clear business objective to develop, produce, promote and distribute top "Internet TV in Th." to watch via TV (not PC!) services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Internet-2-TV has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as For "CP" there're not enough "Satellite transponder", for "Users" it's hard to watch "Internet TV". This is a critical issue for our selected target market of 1) Major "CP"/"Sponsors", 2) Low-tech people who want to watch "Internet TV".

The Value Proposition

Internet-2-TV is uniquely positioned to deliver value to 1) Major "CP"/"Sponsors", 2) Low-tech people who want to watch "Internet TV". "Internet-2-TV will We'll offer "Easy to access Internet TV & other free channels"." In order to be deliver on this value proposition, we Easy-to-access "Internet TV" via "TV" (not PC) with "Remote"(not keyboard). This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the We'll aggregate top "Internet TV in Th." to watch via TV (not PC!) market. We consider our key competitors to be: 1) Competitors for "CP", none, 2) Competitors for "Users" they're all "Pirate". Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 1) Competitors for "CP", none, 2) Competitors for "Users" they're all "Pirate" by We'll be "The Only One" who provide "Legal Internet TV via TV".

Key Strategies

Over the next 6 months our focus will be to 1) Platform Develop, 2) Content Acquisition, 3) Approach Sponsors. This task will be undertaken in the context of our broader strategy to Go-To-Market Plan. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Platform (MoVideo) Sponsorship (Top 10) OTT Biz

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We'll aggregate top "Internet TV in Th." to watch via TV (not PC!) Business Plan
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